Lecture 7 was the next instalment of the
comparison of public media and commercial media. It is basically everything
commercial media isn’t- its best interest is in its content, rather than its
ratings. It is publically accessible not-for-profit broadcasting.
Within Australia, the most prominent
outlets of public media are SBS, ABC, and Triple J, and on an international
scale 4, and Arte are the most flagrant.
According to the BBC, Public Media
should have PUBLIC VALUE.
It needs to:
1. Embed
a ‘public service ethos’
2. Value
for license fee money
3. Weigh
public value against public impact
Ideally, Public Media should also annoy
the government. Not in an overly left-wing biased manner, but enough
information on both parties to be able to come to a conclusive decision.
Therefore, the fact that the Australian government dislikes the ABC is ideal-
this breadth of opinion, although it may ignite controversy, is ideal.
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