Lecture 9 - News Values

Lecture 9 specified the ins and outs of News Values, a topic I found new and exciting. It can best be defined as ‘the degree of prominence a media outlet gives to a story’ (Stewart Hall 1973 ex Lamble).

The 4 main news values are:

1.    Impact

2.    Audience Identification

3.    Pragmatics

4.    Source Influence

The blanket statement encompassing the ethos behind news hunting is this: if it bleeds, it leads.

Locally, Channel 10 and Channel 9 prefer to operate under this: if it’s local, it leads.